What is Digital Marketing?

In easy words, Digital Marketing is a type of marketing that is done on Internet.

As we all know, in today’s rapidly changing world, more than 70% of the population is connected to the Internet in one or the other way – be it Social Media, mobile apps or some entertainment websites like Youtube and Netflix.  So if you are into any business, it has now become mandatory to showcase your capabilities on Internet from marketing point of view.

Digital Marketing vs Traditional Marketing : The Difference

Traditional Marketing vs Digital Marketing

The traditional marketing consists of newspaper ads, TV commercials, pamphlets, billboards, etc. Even though these are traditional marketing techniques, they lack some practicality. – Which the Digital Marketing has in abundance. The points below highlight the advantages of Digital Marketing over the Traditional Marketing:

1. Digital Marketing is Cheaper

2. You can target your suitable audience and reach out to them

3.  Marketing campaigns can be updated quickly and easily

4.  There are options like SMO and SEO, where the money is not required for marketing your products or services

5.  Automation is Possible 

Types of Digital Marketing

Below are the main activities that are done in Digital Marketing:

1. SEO (Search Engine Optimization)
SEO Activities

In this, the efforts are taken towards optimizing your website rank in Google Search in an organic way using various On-Page SEO and Off-Page SEO techniques. In digital Marketing, your SEO matters a lot, as it offers constant traffic on your website that too without spending a penny. 

SEO can be broken into three parts:

Technical SEO:
With technical SEO you can ensure that search engines can crawl and index your website with out any issues.

On-page SEO:
Rules to apply on your site and content to make it search engine friendly. .

Off-page SEO:
Ways to promote your website or blog, so that it can rank higher in search results.

2. Google Ads (Adwords)
Google Ads

Is your Website new? Don’t have time in hand to wait for the organic traffic? Google Ads is the solution for your problem. With Google Ads, you can display your ad in the search results on first couple of pages and start getting traffic on your website right away. Moreover you can target a specific group of people for the ads who are your potential clients, which makes it more result driven. 

There are Five main types of Google Ads as depicted in the image:

1. Display Ad

2. Search Ad

3. Universal App Campaign

4. Shopping Ads

5. Youtube / Video Ads

3. Social Media Marketing

Social Media Marketing is the third and one of the most important avenue in the   world of Digital Marketing. With this activity you can reach out to your potential client through various social media websites like Facebook, Youtube, etc. In this, your ads will be displayed to your chosen target audience in the feed of their social media profiles. It allows you to show beautiful Photos or video ads to your prospects, which in turn helps to yield better conversion rates. 

The most important social media marketing platforms are: Facebook, Instagram, Youtube, Linkedin, Pinterest, Twitter, etc.

This image illustrates various facts showing how crucial it is to to market your products and services on social media nowdays.   


4. Email Marketing
Email Marketing

Email marketing is the cheapest digital marketing of all. If you have less marketing budget, but a good database of your potential customers, Email Marketing Is the best option for you. In email writing you can reach out to your prospects or existing clients through email and share various offers, newsletters, 
e-brochures to them in a minimal cost. Email marketing also plays an important role in your sales funnel by nurturing your leads.  

Some of the most famous Email Marketing platforms/tools are: 
Mailchimp, Constant Contact, Hubspot, SendInBlue, etc.   



Apart from these important activities, there are other activities as well – like Social Media Marketing, In-app marketing, etc. which we will cover in some other blog post.

If you are planning to improve your visibility on Internet and looking for a partner that can help you with this – Digitalia is there for you. Digitalia is a new age Digital Marketing Company in Pune and provides above mentioned services. For more information, please contact us HERE.  

What is Digital Marketing?

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